The paper mill in the Ontario town of Elliston Falls has shut down and so has the town’s economy. An enthusiastic young tourism officer arrives to help, and joins three local ladies who meet weekly at Weight Watchers to gossip, snack and share their hard luck stories. They decide to start a custom underwear business and build a giant pair of knickers as a roadside attraction to boost the local economy. A hilarious, touching and timely comedy about coping with tough times, entrepreneurial spirit and the willingness to bare it all for your community.

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